Print Utmas 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, greeting cards, brand marks, playful, storybook, handmade, whimsical, vintage, handmade feel, friendly tone, storybook style, casual display, inked texture, flared terminals, inked edges, calligraphic, bouncy baseline, soft serifed.
This font has a hand-rendered, pen-and-ink look with subtly uneven outlines and gently variable stroke thickness. Letterforms are mostly upright but intentionally irregular, with small flares and wedge-like terminals that mimic a broad-nib or marker finish rather than crisp, mechanical serifs. Curves are full and slightly lumpy in a natural way, and spacing varies a bit from glyph to glyph, creating a lively rhythm. Numerals follow the same informal construction, with rounded forms and occasional hook-like starts and finishes.
It works well for short to medium text where a personable, handmade impression is desired—such as children’s and educational materials, boutique packaging, café menus, event posters, and greeting cards. It can also suit logos or headings that benefit from an approachable, storybook character.
The overall tone is friendly and characterful, evoking craft, storytelling, and casual personality. Its slightly quirky details and soft, calligraphic endings give it a warm, human voice that feels more illustrative than corporate.
The design appears intended to simulate informal print handwriting with a slightly calligraphic finish, prioritizing charm and individuality over strict uniformity. Its flared terminals and gently irregular rhythm aim to create a lively, crafted texture in both display use and readable passages.
Capitals are relatively tall and expressive, and several shapes include distinctive entry/exit strokes and small top flicks that add motion. In continuous text, the texture is pleasantly mottled due to the organic edge quality and minor width variation, which reads as intentional hand lettering.