Sans Rounded Pumo 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara and 'Corporative Sans Round Condensed' by Latinotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, relaxed, approachability, warmth, informality, energy, rounded, soft, hand-drawn, bouncy, informal.
A rounded, slanted sans with soft terminals and a smooth, monoline feel. Strokes maintain consistent thickness with gently inflated curves, and joins are kept simple and open, creating an easy rhythm across words. Letterforms lean forward with a handwritten cadence, and spacing feels airy, helping counters stay clear even in compact shapes. Uppercase forms are straightforward and geometric-leaning, while lowercase adds more personality through lively curves and slightly varied widths.
Well-suited to short-to-medium display settings where a friendly, upbeat tone is desired, such as branding, packaging, posters, and social media graphics. It can also work for UI labels or signage when you want an informal, welcoming feel, especially at sizes that let the rounded details stay crisp.
The overall tone is warm and personable, reading as conversational rather than corporate. Its rounded shapes and italic slant give it a cheerful, energetic voice that feels friendly and lightly playful without becoming decorative.
The design appears intended to deliver a modern rounded sans that borrows a handwritten, forward-leaning rhythm for approachability. It prioritizes soft geometry and legibility while adding personality through the italic stance and subtly lively proportions.
Round dots and softened corners reinforce the informal character, and the numerals follow the same smooth, rounded construction for visual consistency in mixed text. The font’s forward motion and gentle bounce are especially apparent in longer lines, where it maintains an even color while still feeling animated.