Sans Normal Armav 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ipsum Sans' and 'Ipsum Semi' by Rawblind Basetype (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, modern, neutral, friendly, functional, versatility, legibility, neutrality, modern utility, geometric, open apertures, rounded terminals, even rhythm, clear numerals.
A clean sans with geometric underpinnings and smooth, even curves. Strokes are uniform with rounded joins and mostly straightforward terminals, giving the shapes a steady, consistent color in text. Counters are generous and apertures stay open in letters like C, S, e, and a, supporting clarity at typical reading sizes. The uppercase set is simple and balanced, while the lowercase uses a single-storey a and g and a tidy, compact t, creating an approachable, contemporary texture. Numerals are clear and unembellished, with an open 4 and smoothly rounded 6/8/9 forms.
Well-suited to interface copy, product text, and general-purpose typography where neutrality and legibility are priorities. Its open shapes and even texture also fit editorial layouts, signage/wayfinding at moderate sizes, and straightforward branding systems that need a contemporary sans without strong stylistic quirks.
The overall tone is modern and matter-of-fact, with a mild friendliness from the rounded curves and open forms. It reads as calm, dependable, and non-dramatic—designed to stay out of the way while remaining easy to scan.
The design appears intended as a versatile everyday sans: clean geometry, open counters, and restrained details combine to deliver reliable legibility and a modern, broadly applicable voice.
The sample text shows stable spacing and a consistent rhythm, with round letters (o, e, c) maintaining smooth continuity and straight-sided forms (n, h, m) keeping a crisp baseline. Diacritics and special symbols are not shown, so the visible character is based on basic Latin letters and figures only.