Sans Normal Direm 3 is a light, narrow, monoline, upright, short x-height font.
Keywords: ui labels, packaging, signage, editorial, captions, clean, quiet, modern, friendly, airy, clarity, neutrality, simplicity, modernity, rounded, open, geometric, minimal, linear.
This typeface uses slender, even strokes with a predominantly geometric construction. Curves are smooth and circular, terminals read as clean cut, and counters stay open, giving the forms a clear, breathable rhythm. Proportions lean tall with compact lowercase bodies, and spacing appears moderately generous, keeping lines of text from feeling cramped despite the narrow letterforms. Overall contrast is minimal, emphasizing a consistent, linear texture across both uppercase and lowercase.
It suits interface labels, navigation, and informational typography where a light, tidy texture is desired. The clear round forms also work well for contemporary packaging, wayfinding, and editorial display lines, especially where an unobtrusive, modern sans is needed.
The tone is restrained and contemporary, with a calm, approachable softness coming from the rounded bowls and open apertures. It feels neutral and unobtrusive rather than expressive, lending a tidy, everyday modernity to headlines and short blocks of text.
The design intent appears focused on a simple, modern sans with rounded geometry and an even stroke, aiming for clarity and a calm typographic color. It prioritizes clean construction and open counters to stay readable and visually light across a range of everyday applications.
Round characters like O and Q read very circular, while diagonals and joins stay crisp and simple, reinforcing a straightforward geometric voice. The numerals follow the same understated logic, with clear shapes that match the alphabet’s light, open presence.