Sans Normal Ikmij 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Goodly' by Asenbayu, 'Nexa Round' by Fontfabric, 'Heavitas Neue' by Graphite, and 'Gilmer' by Piotr Łapa (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, kids content, friendly, playful, approachable, modern, soft, approachability, simplicity, soft geometry, display clarity, rounded, geometric, smooth, blunt terminals, high contrast-free.
A rounded geometric sans with heavy, even-weight strokes and generously curved corners throughout. The construction leans on circular and pill-shaped forms, with straight segments softened by large radii and mostly blunt, rounded terminals. Counters are open and fairly large for the weight, giving letters like O, D, P, and e a clean, buoyant feel, while diagonals (V, W, X, Y) read sturdy and simplified. The lowercase shows single-storey a and g, a compact r with a short shoulder, and a broad, symmetrical m/n built from repeated arches; figures are similarly rounded with an open, simple 4 and a looped 9 with a descending tail.
This font is well suited to branding and packaging where a friendly, approachable tone is needed, and it performs strongly in headlines, posters, and display sizes thanks to its bold, rounded silhouettes. It can also work for short UI labels, signage, and children’s or family-oriented content where clarity and warmth are priorities.
The overall tone is warm and personable, with a toy-like softness that feels contemporary rather than retro. Its rounded geometry and consistent stroke treatment create an inviting, low-friction voice suited to upbeat, casual messaging and brands that want to appear kind and accessible.
The design intention appears to be a clean, modern rounded sans that maximizes approachability through soft corners, geometric repetition, and simplified forms. By keeping stroke weight uniform and counters open, it aims for confident visibility while maintaining a playful, non-intimidating character.
Spacing appears comfortable and the shapes maintain strong consistency between uppercase, lowercase, and numerals, emphasizing a cohesive system of rounded rectangles and circles. The punctuation in the sample text (colon, exclamation, apostrophe, ampersand, question mark, period) follows the same rounded, simplified logic, reinforcing the friendly texture in running text.