Serif Normal Lulis 7 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, literature, literary, formal, scholarly, traditional, classic text, editorial clarity, authoritative tone, refined display, crisp, bracketed, stately, bookish, calligraphic.
This serif typeface shows strong thick–thin modulation with crisp joins and finely cut, bracketed serifs. The letterforms are generously proportioned with open counters and a steady baseline rhythm, giving the text an airy, spacious color. Round characters are smoothly modeled, while vertical stems remain firm and straight; terminals and serifs feel sharp and deliberate rather than blunt. Numerals align cleanly with the caps and follow the same high-contrast, classical construction.
Well-suited for long-form editorial and book typography where a traditional serif voice is desired, and it also performs confidently in headlines and pull quotes thanks to its pronounced contrast and spacious proportions. It fits institutional communications, cultural programs, and print layouts that benefit from a classic, authoritative feel.
The overall tone is classical and cultivated, evoking book typography and institutional publishing. Its sharp contrast and poised serifs add a sense of authority and refinement, while the broad proportions keep it approachable and readable at display-to-text sizes.
The design appears intended to deliver a conventional, book-oriented serif with a polished, classical finish—pairing strong contrast and carefully shaped serifs with generous proportions for clarity and presence across text and display applications.
In the sample text, the font maintains clear word shapes and distinct letter differentiation, with punctuation and capitals reading crisply. The combination of wide proportions and high contrast produces an elegant, slightly theatrical presence, especially in larger settings.