Serif Other Mema 3 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, headlines, signage, packaging, book covers, victorian, playful, storybook, vintage, whimsical, period evocation, poster impact, ornamental serif, thematic branding, expressive display, bracketed serifs, ball terminals, flared strokes, teardrop terminals, soft corners.
A decorative serif with chunky, sculpted letterforms and prominent bracketed serifs. Strokes swell and taper with a hand-cut, woodtype-like rhythm, and many terminals finish in rounded or teardrop shapes that read almost like small curls. Counters are compact and the lowercase sits low, giving the text a dense, weighty texture; widths vary noticeably between letters, adding a lively, uneven cadence. Numerals and capitals carry the same flared, bulb-ended detailing, keeping the set visually consistent in display sizes.
Best suited to display settings such as posters, headlines, labels, and signage where its ornamented serifs and curled terminals can read clearly. It can work for book covers and themed packaging that want a vintage or theatrical flavor, while long paragraphs may feel heavy and busy at smaller sizes.
The overall tone is old-fashioned and theatrical, with a mischievous, storybook charm. Its curled terminals and heavy presence suggest antique signage, fairground posters, and period-flavored headlines rather than contemporary minimalism.
This font appears designed to evoke an antique, decorative serif tradition with a bold, poster-ready silhouette. The emphasis on flared joins and rounded terminals prioritizes character and period atmosphere over quiet neutrality, aiming for immediate recognition in display typography.
In continuous text the distinctive terminals and tight internal spaces create a dark, patterned color, so spacing and size will strongly affect clarity. The design’s personality comes through most clearly in capitals and in high-contrast word shapes where the curled endings can be appreciated.