Sans Contrasted Askem 6 is a regular weight, narrow, high contrast, upright, normal x-height font visually similar to 'Mansel' by Prominent and Affluent (names referenced only for comparison).
Keywords: headlines, magazines, fashion, posters, branding, editorial, refined, modernist, dramatic, space saving, luxury tone, display impact, editorial voice, crisp, sleek, sculpted, airy, calligraphic.
This typeface shows a tall, condensed build with pronounced thick–thin modulation and clean, uninterrupted strokes. Curves are smooth and taut, and terminals tend to finish with sharp, tapered cuts rather than heavy, bracketed details, creating a polished, print-like rhythm. Uppercase forms feel statuesque with narrow bowls and tight apertures, while the lowercase keeps a relatively modest x-height and leans on long ascenders/descenders for elegance. Numerals are similarly slender and high-contrast, with delicate joins and a refined vertical emphasis.
Well-suited to headlines, subheads, and display typography where its tall proportions and contrast can create impact without heavy weight. It can work effectively for magazine layouts, fashion and beauty branding, posters, and upscale packaging, especially when paired with more neutral text faces for body copy.
The overall tone is poised and editorial, balancing modern minimalism with a touch of calligraphic drama from the strong contrast. It reads as sophisticated and fashion-forward, with an elegant austerity that feels suited to premium contexts rather than casual utility.
The design appears intended to deliver an elegant, space-efficient voice that feels contemporary yet classically proportioned. Its narrow stance and high contrast aim to maximize presence in limited horizontal space while maintaining a refined, editorial character.
In text, the condensed proportions create a dense typographic color, while the thin strokes and tapered terminals introduce sparkle and delicacy at larger sizes. The design’s vertical stress and tight counters give it a composed, high-end presence, but the finer hairlines suggest it will look best where rendering and print conditions can preserve its contrast.