Sans Normal Agbut 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s media, branding, playful, friendly, hand-drawn, retro, informal, personality, approachability, handmade feel, display impact, playfulness, rounded, soft, bouncy, quirky, chunky.
A compact, heavy sans with softly rounded geometry and slightly irregular, hand-drawn construction. Strokes stay largely even, with gentle swelling and tapering that reads more like marker or brush pressure than formal contrast. Curves are broad and open, terminals are blunt and rounded, and many glyphs show subtle slanting or wobble that creates a lively rhythm. Counters are moderately open for the weight, and spacing feels purposefully uneven in a way that reinforces the casual, made-by-hand character.
Best suited to short, attention-grabbing text such as headlines, posters, packaging, labels, and playful branding. It also works well for children’s or hobby-oriented materials where a friendly, informal voice is desired, and it can add character to quotes or callouts in editorial layouts.
The overall tone is cheerful and approachable, with a bouncy, cartoon-leaning energy. Its irregularities and soft forms give it a human, crafty feel rather than a polished corporate voice, making it read as warm and inviting.
Likely designed to deliver a bold, friendly display voice that feels hand-rendered and energetic while remaining straightforward to read. The goal appears to be personality and charm through subtle irregularity and rounded, simplified letterforms.
Capitals are tall and compact with simplified forms, while lowercase shapes keep a casual, slightly quirky structure. Numerals share the same chunky, rounded treatment and feel well matched for display settings.