Sans Normal Bidag 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Halifax' by Hoftype, 'Agilita' by Linotype, 'Camphor' and 'Joanna Sans Nova' by Monotype, and 'Foundry Sans' by The Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, clean, confident, corporate, versatility, clarity, neutral branding, system use, geometric, grotesque, high legibility, large counters, open apertures.
A sturdy sans with smooth, rounded bowls and largely uniform stroke weight. Curves are generously drawn with broad counters, while verticals and horizontals feel straight and stable, producing a calm, even typographic color. Letterforms lean toward simple geometric construction with pragmatic detailing: rounded terminals in curves, clear joins, and restrained shaping that keeps silhouettes compact and readable. Spacing appears balanced and regular, supporting consistent rhythm from caps through lowercase and numerals.
Well suited for interface typography, dashboards, and product UI where consistent rhythm and clear shapes are essential. It also works for corporate branding systems, headings and subheads in editorial layouts, and general-purpose signage or packaging that needs a clean, contemporary sans with strong readability.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. It reads as dependable and contemporary, with a slightly friendly warmth from the rounded curves but an otherwise neutral, professional voice.
The design appears intended as a versatile, workhorse sans that performs reliably across display and text contexts. Its emphasis on simple geometry, open counters, and steady stroke behavior suggests a focus on clarity, neutrality, and broad applicability in modern communication.
The lowercase shows clear differentiation between similar forms (for example, the single-storey shapes in a and g and the open, direct construction of t and f), reinforcing legibility at text sizes. Numerals are solid and straightforward, matching the letterforms’ weight and proportions for cohesive mixed-content setting.