Serif Normal Pomub 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype and 'Bogue' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, book covers, editorial, confident, vintage, playful, dramatic, stately, display impact, vintage character, editorial voice, warm authority, bracketed, flared, softened, bulbous, calligraphic.
A heavy, high-contrast serif with broad proportions and a sturdy, poster-like build. Serifs are clearly present and often flare or bracket into the stems, giving terminals a sculpted, slightly calligraphic feel rather than sharp, mechanical endings. Curves are generous and full, with noticeable swelling in bowls and rounded joins that soften the overall texture despite the strong weight. Letterforms show subtle irregularities in stroke modulation and terminal shaping that create a lively rhythm across words.
Best suited to display sizes where its contrast, flared serifs, and rounded shaping can be appreciated—such as headlines, posters, packaging, and book-cover titling. It can also work for short editorial callouts or pull quotes when a bold, characterful serif voice is desired.
The typeface projects a bold, old-world confidence with a hint of whimsy. Its chunky silhouettes and flared details evoke vintage editorial and display typography, delivering a warm, theatrical tone that feels more expressive than strictly formal.
The design appears intended to deliver a traditional serif foundation with amplified weight and expressive, flared detailing for strong impact. It aims to balance authority with approachability by combining classic serif cues with softened curves and lively terminal shapes.
In text settings, the strong black shapes create a dense color and pronounced word images, with capitals carrying a particularly authoritative presence. Numerals and lowercase retain the same rounded, flaring gestures, helping maintain stylistic consistency across mixed content.