Sans Superellipse Utmom 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Sui Generis' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, logotypes, posters, packaging, futuristic, techy, sporty, confident, clean, modern branding, tech aesthetic, display impact, geometric unity, rounded corners, squared curves, soft geometric, compact counters, monoline.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut or softly radiused rather than tapered. Rounded corners and squarish bowls define many letters, giving the design a controlled, engineered look; counters tend to be compact and tightly shaped. Proportions run broad and sturdy, with a steady, mechanical rhythm and simplified interior detailing that keeps shapes crisp at display sizes.
Best suited to headlines and short-form display typography where its broad shapes and rounded-rect geometry can read as a deliberate style choice. It works well for brand marks, product naming, packaging, posters, and tech or sports-oriented interfaces that benefit from a strong, clean voice. For longer passages, it will be most effective at larger sizes where counters and spacing have room to breathe.
The overall tone feels modern and tech-forward, with an assertive, high-impact presence. Its softened corners prevent it from feeling harsh, balancing a futuristic, industrial sensibility with a friendly smoothness. The wide stance and blocky curves also suggest performance and contemporary sports branding.
The design appears intended to deliver a bold, contemporary geometric identity with a signature rounded-rectangle construction. It emphasizes impact, consistency, and a sleek, engineered character that remains approachable through softened corners and simplified forms.
Circular characters such as O/0 lean toward rounded-rectangular silhouettes, and several forms favor squared curves over true circles, reinforcing the superellipse theme. The lowercase is built to match the uppercase’s geometric logic, with sturdy stems and uncomplicated joins that prioritize clarity and punch over calligraphic nuance.