Sans Normal Hokif 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, clean, friendly, modern, approachable, calm, clarity, approachability, modern utility, everyday readability, rounded terminals, open apertures, geometric, soft, unpretentious.
A clean rounded sans with smooth, circular construction and gently softened corners. Strokes are even and consistent, with open counters and relatively generous internal space that keeps letters airy in text. The shapes lean geometric, but with subtle humanized decisions in joins and curves; terminals are rounded rather than sharply cut, and bowls stay comfortably wide. Uppercase forms are simple and stable, while the lowercase shows familiar, readable structures (single-storey a and g) and a compact, tidy rhythm. Numerals follow the same rounded logic, with clear, straightforward silhouettes.
Well-suited to interface copy, product branding, and wayfinding where a clean, welcoming voice is needed. It also works for editorial subheads and short passages thanks to its open counters and steady rhythm, and it can carry packaging or lifestyle graphics that benefit from a soft, modern feel.
The overall tone is friendly and contemporary, prioritizing clarity over intensity. Rounded endings and open forms give it an approachable, informal warmth while still reading as orderly and composed.
The font appears designed to deliver a neutral-modern sans with rounded friendliness, balancing geometric simplicity with comfortable readability for everyday text and brand communication.
The design maintains a consistent round-corner vocabulary across caps, lowercase, and figures, helping it feel cohesive in mixed-case settings. Wide, open curves (notably in C, S, and U) and clear dot forms support easy scanning at typical UI and editorial sizes.