Sans Other Asdum 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corsica' by AVP, 'Labours' by Akufadhl, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Cryptic' by Jessie Makes Stuff (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, chunky, friendly, quirky, cartoonish, display impact, approachability, handmade feel, youthful tone, rounded, soft corners, wedge cuts, irregular, bouncy.
A heavy, rounded sans with softly inflated strokes and subtly irregular geometry. Many terminals finish in angled, wedge-like cuts, and several joins show slight asymmetries that create a hand-cut, lively rhythm rather than strict mechanical uniformity. Counters are generally open and simple, with large, clean interior spaces, and the overall silhouette reads as chunky and compact with a slight “wobble” to verticals and diagonals.
This font is best suited to short, high-impact settings such as headlines, posters, packaging, and branding where its chunky silhouettes can carry personality. It also fits playful contexts like children’s media, event promos, and expressive social graphics, especially at medium-to-large sizes where the quirky terminals remain clear.
The tone is upbeat and informal, with a friendly, comic sensibility. Its chunky forms and quirky terminal cuts give it a playful, handmade feel that suggests fun, approachability, and a bit of mischievous energy.
The design appears intended to deliver a bold, approachable sans with a deliberately handmade, cut-out flavor. It prioritizes character and immediacy over strict neutrality, aiming for friendly display presence and strong visual punch.
Uppercase shapes lean toward geometric simplicity (notably round O/C forms), while several lowercase letters introduce more idiosyncratic, cut-paper details. Numerals are bold and highly graphic, matching the same rounded massing and angled cuts for consistent impact.