Sans Normal Apdut 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, product design, packaging, friendly, modern, clean, playful, approachable, approachability, clarity, modern neutrality, softened geometry, rounded, soft terminals, geometric, open counters, even rhythm.
A rounded sans with smooth, continuous curves and softly finished terminals that keep the texture gentle and even. Forms lean geometric, with circular bowls and generously open counters, while straight strokes are subtly rounded at joins to avoid sharp corners. Proportions feel balanced and steady, with clear differentiation between similar shapes (e.g., the diagonal leg on Q and the angled strokes in K, R, and X). Numerals follow the same rounded logic, with simplified, highly legible silhouettes.
This font fits interface copy, brand systems, and product experiences that need a clean but welcoming voice. It performs especially well in headlines and short paragraphs where its rounded geometry and open counters maintain clarity, and it can add a friendly, contemporary feel to packaging and marketing materials.
The overall tone is contemporary and approachable, combining cleanliness with a mild playfulness from the rounded construction. It reads as friendly and calm rather than technical or severe, making it well-suited to upbeat communication.
The design appears intended to deliver straightforward sans-serif readability while softening the tone through rounded geometry and smooth terminals. Its consistent curves and open shapes suggest an emphasis on clarity, approachability, and modern versatility across digital and print contexts.
The lowercase shows a simple, modern construction with single-storey shapes where expected (notably the "g"), rounded shoulders on "m" and "n", and a clear, uncluttered "t". Spacing and letterfit appear even in the sample text, producing a smooth line rhythm at display sizes.