Sans Normal Onbir 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria' by Alan Meeks (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, contemporary, approachable, clean, impact, clarity, approachability, modernity, rounded, geometric, soft corners, sturdy, open counters.
This typeface presents as a heavy, rounded sans with smooth curves and largely uniform stroke weight. Forms lean toward geometric construction: circular letters are close to true rounds, terminals are clean and blunt, and joins stay crisp without calligraphic modulation. Proportions feel stable and well-balanced, with open apertures and generous counters that help keep dense text from clogging. The lowercase shows simple, single-storey constructions (notably a and g) and a straightforward, utilitarian rhythm; figures are similarly plain and highly legible.
It works best where strong presence and quick readability are needed: headlines, brand wordmarks, posters, packaging, and signage. The open counters and simple shapes also suit short UI labels or callouts, though its heavy color is most effective in display and title settings rather than long-form body copy.
Overall tone is friendly and confident, combining modern simplicity with a soft, approachable edge. Its rounded geometry reads as inviting rather than severe, while the heavy color gives it an assertive, headline-ready presence.
The design appears intended to deliver a modern, high-impact sans with rounded geometry that stays readable and friendly. It aims for a clean, versatile voice that can feel both contemporary and welcoming while maintaining a solid, emphatic typographic color.
In the sample text, the weight produces strong texture and clear word shapes, especially in mixed-case settings. Round characters (O, C, Q, 0) feel particularly even, and the punctuation and dots appear sturdy enough to hold up at display sizes without looking delicate.