Sans Normal Onbir 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria' and 'Astoria Sans' by Alan Meeks; 'Camphor', 'Gill Sans Nova', and 'Mundo Sans' by Monotype; and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, energetic, clean, clarity, approachability, modernity, display impact, everyday utility, rounded, open counters, soft terminals, sturdy, legible.
This typeface is a sturdy, rounded sans with generous curves and open counters. Strokes are consistently heavy with minimal modulation, and terminals tend to be softly finished rather than sharp. The proportions feel slightly compact with broad, stable shapes, while the bowls and rounds (C, O, Q, e, o) read as smooth and even. Spacing appears comfortable, supporting clear word shapes in running text, and the numerals are straightforward with simple, high-clarity forms.
It performs well in brand wordmarks, headlines, and short-form messaging where a friendly, confident sans is needed. The heavy, open shapes also suit packaging, signage, and UI labels where quick recognition matters, while remaining readable in larger blocks of text when set with adequate size and spacing.
The overall tone is modern and approachable, balancing a confident, poster-ready presence with an easygoing warmth. Its rounded construction gives it a friendly voice that feels practical rather than clinical, making it suitable for contemporary, people-centered branding.
The design appears intended to provide a contemporary, highly legible sans with softened geometry—delivering strong presence for display typography while keeping a welcoming, everyday tone for general communication.
Key forms show a preference for clarity over ornament: single-storey lowercase a and g, a simple cross on t, and a compact, readable set of figures. The Q has a distinct tail that adds character without disrupting the otherwise clean rhythm, and the diagonals (V, W, X, Y) are robust and stable at display sizes.