Sans Normal Banu 7 is a regular weight, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Modal' and 'Modal Stencil' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, editorial, branding, posters, packaging, friendly, casual, approachable, contemporary, informal, distinctive slant, friendly tone, readable text, modern clarity, rounded, soft terminals, humanist, slanted, open counters.
A rounded sans with a consistent backward slant that gives the letterforms a lively, off-axis rhythm. Strokes are even and smooth with low contrast, and terminals tend to be softly finished rather than sharply cut. Curves are generous and circular, counters are open, and joins are clean, producing a clear silhouette at text sizes. Proportions feel balanced with a moderate x-height, while the slant and subtly varied sidebearings make word shapes feel animated.
Well-suited for UI copy, apps, and web text where a warm, contemporary voice is helpful, as well as editorial layouts that want an informal tone. The distinctive reverse slant can add character to branding, packaging, and short headline settings without sacrificing clarity.
The backward-leaning stance and rounded construction create a friendly, relaxed tone that feels modern and slightly playful. It reads as approachable and conversational rather than formal, with enough structure to stay clear in running text.
The design appears intended to merge everyday readability with a distinctive reverse-leaning personality, delivering a modern sans that feels personable and energetic. Rounded forms and open counters suggest a focus on comfort and clarity, while the slant provides a recognizable hook for display and brand use.
The reverse italic posture is a defining feature and is especially noticeable in straight-stemmed letters and numerals, where the slant adds motion without introducing sharp calligraphic tension. Round letters maintain smooth continuity, and diagonals (like in K, V, W, X) keep a steady, uncomplicated geometry that supports legibility.