Sans Normal Diduw 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, presentations, modern, clean, neutral, technical, friendly, legibility, versatility, neutral voice, geometric clarity, geometric, rounded, minimal, open apertures, crisp.
This typeface is a straightforward sans with geometric, near-monoline construction and smoothly rounded curves. Letterforms are built from clean circles and straight stems with clear, open counters, giving the set an even, steady rhythm in text. Uppercase shapes are simple and proportional, with a pointed A and broadly rounded C/G/O forms; lowercase includes a double-storey a and g, contributing to a conventional reading texture. Numerals follow the same restrained geometry, with smooth bowls and consistent stroke behavior across curves and diagonals.
It suits interface typography, product copy, and general-purpose editorial settings where neutrality and consistency are valued. The clear shapes and open counters also make it a good candidate for wayfinding and informational signage, as well as slides and documents that need a tidy, contemporary sans.
The overall tone is modern and unobtrusive, aiming for clarity rather than personality. Its rounded geometry adds a mild friendliness, while the disciplined proportions and lack of embellishment keep it feeling pragmatic and contemporary.
The design intent appears to be a versatile, everyday sans that prioritizes legibility and a balanced, geometric appearance. By combining familiar text forms (like double-storey a and g) with clean circular construction, it targets broad usability across both display and reading sizes.
Curves appear carefully tensioned and symmetrical, and joins are kept clean without calligraphic modulation. Spacing in the samples reads open and orderly, supporting a calm, even typographic color across lines.