Script Puden 7 is a bold, normal width, very high contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, invitations, playful, retro, friendly, lively, handmade, expressiveness, display impact, handmade feel, charm, brushy, swashy, looping, bouncy, rounded.
This script has a brush-pen feel with pronounced thick–thin modulation and a consistent rightward slant. Strokes are rounded and ink-rich at joins, with tapered entries and exits that suggest quick, confident hand movement. Letterforms are compact and slightly bouncy, with looped ascenders and occasional swashy terminals that add personality without becoming overly ornate. Overall spacing reads as variable and organic, with a rhythmic, handwritten texture that stays cohesive across upper- and lowercase as well as numerals.
Best suited for short to medium-length display use where the lively stroke contrast and loops can be appreciated—such as logos, café or boutique branding, packaging fronts, posters, greeting cards, and invitations. It can also work for pull quotes or social graphics, but will read most comfortably when given adequate size and breathing room.
The tone is warm, upbeat, and slightly nostalgic, evoking signage and casual lettering rather than formal calligraphy. Its energetic curves and looping details feel welcoming and expressive, lending a personable voice that can range from charming to spirited depending on size and setting.
The design appears intended to deliver a confident, hand-lettered script that feels approachable and energetic, combining brush-like contrast with clean, rounded construction. It prioritizes charm and motion over strict formality, aiming for a distinctive display voice that remains broadly legible.
Capitals show simplified, display-friendly forms with a few distinctive flourishes (notably on letters like J and Q), while lowercase maintains strong cursive continuity and rounded counters for a soft silhouette. Numerals follow the same brush rhythm, with curved, open shapes that harmonize with the text style.