Sans Superellipse Sagu 9 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Imago W1G' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, sporty, assertive, modern, energetic, punchy, add motion, create impact, brand emphasis, modernize tone, slanted, compact, rounded, tight apertures, crisp edges.
A slanted sans with compact, sturdy proportions and a smooth, rounded-rectangle construction throughout. Strokes are heavy and confident with subtly softened corners, producing oval and superellipse-like bowls and counters. Curves are clean and controlled, apertures stay fairly tight, and terminals read as clipped rather than tapered. The lowercase is compact with short extenders, while capitals are broad and blocky; numerals follow the same robust, slightly condensed rhythm with simple, industrial shapes.
This face works best where impact and motion matter: headlines, posters, sports and athletic branding, product packaging, and high-energy editorial callouts. It can also serve for short UI labels or navigation where a strong, modern emphasis is desired, especially at moderate-to-large sizes.
The overall tone is forceful and kinetic, combining a contemporary, engineered feel with a sporty forward motion. Its rounded geometry keeps it approachable, while the dense weight and slant push it toward urgency and impact.
The design appears intended to deliver a contemporary display italic with a solid, athletic voice, using rounded-rectangle forms to balance toughness with approachability. Its compact, slanted construction aims to create speed and emphasis while keeping letterforms simple and highly consistent for branding and prominent typographic moments.
At larger sizes the rounded corners and tight counters feel deliberate and cohesive; in denser settings the compact spacing and closed apertures can make forms cluster visually, reinforcing a strong headline character. The glyphs maintain a consistent slant and geometry across letters and figures, giving the face a uniform, logo-ready texture.