Sans Normal Malek 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Cairoli Classic' by Italiantype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, retro, industrial, impact, speed, emphasis, brand voice, display, oblique, blocky, geometric, rounded, compact.
A heavy, forward-slanted sans with wide-set proportions and a compact, high-impact silhouette. Strokes are largely uniform with subtly rounded corners and smooth, geometric curves in bowls and counters, balanced by brisk, angled terminals. The overall rhythm is tight and punchy, with sturdy horizontals and diagonals that read cleanly at display sizes while keeping counters open enough for clarity.
This font excels in headlines, posters, and promotional layouts where impact and motion are desirable. It is well suited to sports branding, event graphics, packaging, and bold signage that benefits from a strong, slanted voice and wide, stable letterforms.
The tone is energetic and forceful, projecting speed and momentum through its strong slant and broad stance. It carries a sporty, no-nonsense confidence with a slightly retro, scoreboard-and-racing feel, making it suited to bold statements and attention-grabbing messaging.
The design appears intended to deliver maximum emphasis with a fast, forward-leaning attitude, pairing geometric roundness with robust strokes for confident display typography. Its construction prioritizes immediacy and legibility in large sizes while maintaining a cohesive, high-energy texture across words and numbers.
Round characters and figures emphasize clean circular construction, while angled joins and terminals add snap and directional movement. The design maintains a consistent visual weight across letters and numerals, creating a cohesive, poster-ready texture in longer lines of text.