Sans Normal Madas 9 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'HD Colton' by HyperDeluxe and 'JHC Mirko' by Jehoo Creative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, aggressive, modern, dynamic, impact, speed, attention, modernity, display, slanted, oblique, blocky, rounded, punchy.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are thick and confident with subtly rounded corners and smooth, continuous curves, giving the forms a solid, machined feel rather than a calligraphic one. Letterforms lean forward with a consistent oblique angle, and the geometry favors wide bowls and strong horizontals; apertures are relatively tight, which intensifies the overall density. Numerals and capitals maintain the same robust, streamlined construction for a cohesive, high-impact texture in lines of text.
Best used for large-size applications such as headlines, display copy, posters, and punchy campaign messaging. It fits naturally in sports and performance-oriented branding, product packaging, and attention-grabbing digital banners where a strong, dynamic voice is desired.
The overall tone is fast, assertive, and athletic, with a forward-leaning stance that suggests motion and urgency. Its dense blackness and broad silhouettes feel promotional and competitive—well suited to bold messaging that needs to look confident and contemporary.
This design appears intended to deliver maximum impact with a sense of motion—combining a forward slant, broad proportions, and dense stroke weight to create a loud, high-energy display presence. The rounded, streamlined construction keeps it contemporary and versatile for modern promotional typography.
The combination of wide shapes and tight counters produces a strong, poster-like color on the page; it reads best when given room to breathe via generous tracking and leading. The lowercase maintains a sturdy, utilitarian rhythm, and the oblique angle stays consistent across letters and numerals, reinforcing a unified “speed” impression.