Serif Flared Gumu 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'FF Good' by FontFont, 'Whitney' by Hoefler & Co., and 'Gin And Tonic' and 'Golden Record' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, vintage, expressive, editorial, sporty, confident, impact, motion, heritage, display, flared, bracketed, calligraphic, wedge serif, dynamic.
A heavy, forward-slanted serif with flared, wedge-like terminals and strongly bracketed joins that create a carved, swelling-stem impression. The forms are compact and dense, with generous interior curves and a generally low-contrast, muscular color on the page. Round letters stay full and slightly condensed, while diagonals and arms taper into pointed, chiseled endings; the overall rhythm is energetic and slightly irregular in a deliberate, display-oriented way. Numerals match the bold, sculpted feel with sturdy bowls and decisive, angled terminals.
Best suited to headlines, posters, campaigns, and brand marks where the bold, flared serif personality can be read at size. It also works well for sports-style titling, packaging callouts, and punchy editorial decks where a dynamic, vintage-leaning voice is desired.
The tone is bold and charismatic, with a vintage, poster-like energy that feels assertive and upbeat. Its slanted stance and flared endings add a sense of motion and showmanship, reading as confident and attention-seeking rather than quiet or utilitarian.
The design appears intended as an attention-grabbing display serif that blends a traditional, carved serif vocabulary with an italic, high-energy stance. Its flared terminals and weight aim to deliver strong impact while maintaining a recognizable serif identity.
The italic angle is prominent and consistent, giving lines of text a strong directional flow. At display sizes the distinctive terminals and bracketing become a defining texture, while in longer passages the dense weight and lively shapes keep it firmly in headline territory.