Serif Flared Gumu 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FF Sero' by FontFont, 'NuOrder' by The Northern Block, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports editorial, assertive, vintage, sporty, editorial, friendly, impact, warmth, heritage, readable display, flared, bracketed, wedge serifs, rounded joins, soft corners.
A very heavy italic serif with broad, low-contrast strokes and pronounced flared, wedge-like terminals. Serifs are generously bracketed and often blend into the stems, giving corners a softened, sculpted feel rather than crisp, sharp endings. Counters are relatively open for the weight, and curves (notably in C, G, O, Q, and S) are round and full, while diagonals (A, K, V, W, X, Y) show sturdy, slightly tapered joins. The overall color is dense and even, with a steady rhythm and clear, bold silhouettes.
This font suits short to medium-length display settings where impact matters: headlines, cover lines, posters, and prominent pull quotes. It can also work well for branding and packaging that benefits from a bold, vintage-leaning serif voice, especially when set with ample tracking and generous line spacing.
The face reads as confident and energetic, combining a classic serif foundation with a punchy, display-forward attitude. Its flared details and heavy italic slant add a retro, headline-ready personality that feels both authoritative and approachable.
The design appears intended to deliver maximum presence with an italic serif form that stays readable by keeping contrast low and counters open. The flared terminals and bracketed serifs suggest a goal of adding warmth and crafted character while retaining a strong, contemporary display rhythm.
Letterforms lean on compact apertures and stout shoulders, keeping shapes stable at large sizes. Figures are similarly weighty and upright-leaning in construction, designed to match the strong texture of the letters without introducing extra contrast.