Sans Contrasted Tagow 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, branding, playful, handmade, quirky, friendly, informal, warmth, approachability, handmade feel, display impact, youthful tone, rounded, bouncy, soft, cartoonish, chunky.
A chunky sans with softly rounded terminals and a subtly irregular, hand-cut silhouette. Strokes show gentle modulation and uneven edge tension that creates a lively rhythm rather than strict geometric consistency. Counters are generally open and simple, with compact apertures and slightly pinched joins in places, giving letters a buoyant, cartoon-like presence. The uppercase is broad-shouldered and steady, while the lowercase leans toward simplified, single-storey forms and compact bowls; figures follow the same rounded, slightly wobbly construction for strong visual continuity.
Best suited for display applications such as posters, playful branding, packaging, titles, and short bursts of copy where a friendly, handmade voice is desired. It can also work for children’s materials and casual social graphics, while longer paragraphs may feel visually busy due to the intentionally irregular texture.
The overall tone is cheerful and approachable, with a handcrafted character that feels casual and expressive. Its quirky irregularity reads as fun and human, suggesting an upbeat, kid-friendly or indie sensibility rather than corporate neutrality.
Likely designed to deliver a bold, approachable display voice with a handcrafted feel, balancing sturdy forms with subtle irregularities to create warmth and personality. The consistent rounded construction across letters and numerals suggests an intention to remain legible while still feeling informal and fun.
Spacing and letter shapes create a lively, uneven texture in running text, with noticeable personality in diagonals and curved letters. The design prioritizes impact and charm over strict typographic precision, making it most comfortable at larger sizes where its edge character can be appreciated.