Sans Normal Uldag 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, presentations, clean, modern, neutral, friendly, airier, versatility, clarity, approachability, neutrality, open apertures, rounded forms, low stroke contrast, geometric touch, soft terminals.
A clean sans with generous spacing and broad, open letterforms. Strokes are smooth and mostly monolinear with subtly rounded joins and corners that keep the texture calm rather than sharp. Curves (C, G, O, Q) read as near-circular and evenly drawn, while straight-sided letters maintain consistent verticals and horizontals without visible flaring. The lowercase shows simple, readable constructions with a double-storey g, single-storey a, and round dots on i/j; numerals are clear and straightforward with open shapes and balanced proportions.
Well-suited to interface typography and product text where clarity and a quiet tone are important. Its open shapes and even texture also fit editorial layouts, presentations, and general-purpose branding systems that need a modern, dependable sans without strong stylistic quirks.
The overall tone is contemporary and neutral, with a gentle friendliness from the rounded forms and open counters. It feels unobtrusive and functional, aiming for clarity over personality, while still reading approachable rather than strictly technical.
The design appears intended as a versatile, contemporary workhorse sans: wide enough to feel spacious, rounded enough to feel approachable, and restrained enough to remain readable across paragraphs and mixed-case settings.
Apertures in letters like c, e, and s stay open, helping legibility at smaller sizes. The rhythm in text is even and breathable, with consistent spacing and a smooth baseline flow that supports continuous reading.