Serif Flared Viwi 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, titles, branding, packaging, art deco, theatrical, vintage, eccentric, editorial, display impact, vintage tone, compact setting, stylized serif, condensed, flared terminals, tapered joins, high-waisted, spiky serifs.
A condensed serif with pronounced flared terminals and wedge-like serifs that give strokes a tapered, sculpted finish. The letters are built on tall, narrow proportions with relatively even stroke weight, while select joins and ends sharpen into points or small triangular feet. Curves are tight and verticals dominate, creating a crisp rhythm; counters stay compact, and the overall texture reads dark and columnar in lines of text. Numerals follow the same narrow, upright construction with distinctive tapered endings and a slightly stylized, display-oriented stance.
Best suited for headlines, titles, and short editorial lines where its narrow width and flared detailing can be appreciated. It can work well for posters, book or film titling, branding wordmarks, and packaging that aims for a vintage or dramatic tone, especially at medium-to-large sizes.
The tone feels vintage and theatrical, with a strong Art Deco and poster-era flavor. Its narrow, high-contrast-in-shape (more from tapering than stroke contrast) silhouette conveys sophistication and drama, suited to attention-grabbing headlines rather than quiet neutrality.
Likely designed as a characterful condensed display serif that channels early 20th-century styling through flared stroke endings and sharp, ornamental serifs. The intent appears to balance legibility with distinctive silhouette, producing a compact, vertical texture with strong period personality.
The design’s personality comes from consistent flare-and-taper behavior at stroke endings and the sharp, chiseled serif shapes, which create a lively sparkle at larger sizes. In dense settings the condensed proportions and compact counters can make word shapes feel tightly packed, emphasizing vertical rhythm over airy readability.