Sans Normal Mogan 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Allotrope' and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, chunky, friendly, retro, posterish, attention grab, friendly display, retro appeal, brand voice, soft corners, bulbous, bouncy, compact counters, rounded terminals.
A heavy, rounded sans with broad proportions and a compact, energetic rhythm. Letterforms are built from thick strokes with soft, blunted corners and gently curved joins, producing a sturdy, cut-out silhouette. Counters are generally small for the weight, with simple openings and minimal detailing, and punctuation-like features (such as the i/j dots) appear as clean circles. Numerals follow the same chunky, sculpted approach, with clear, graphic shapes that read best at display sizes.
Best suited to short, high-impact typography such as headlines, posters, signage, packaging, and brand marks where its weight and rounded forms can carry personality. It also works well for playful editorial callouts, kids or entertainment-oriented graphics, and bold social media titles.
The overall tone is upbeat and approachable, with a bold, toy-like softness that feels nostalgic and fun. Its dense shapes and rounded geometry give it a confident, attention-grabbing presence suited to cheerful, informal messaging.
The font appears designed to deliver maximum visual impact with a friendly, rounded voice—prioritizing strong silhouettes, quick recognition, and a distinctive display texture over delicate detail.
The design favors solid mass and simplified internal spaces, which boosts impact but can make fine spacing and small-size text feel tight. The silhouette remains consistent across caps, lowercase, and figures, keeping a unified, logo-like character.