Sans Normal Moduy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Molde' by Letritas, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, playful, punchy, friendly, retro, bold, maximum impact, friendly display, retro flavor, logo-ready, rounded, blunt, soft-cornered, bulky, compact apertures.
This typeface is an extremely heavy, rounded sans with broad proportions and a compact internal economy. Strokes are monoline and expansive, with softened corners and large, simple counters that read as rounded cutouts rather than delicate openings. Many joins and terminals feel blunt and squared-off, creating a sturdy, blocky silhouette while maintaining circular and elliptical construction in bowls. Spacing appears generous for the weight, and the overall rhythm is driven by big black shapes with minimal internal detail.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and social or promotional graphics. It can work for large labels and attention-grabbing UI moments, but is less appropriate for long-form reading or small text where counters and apertures may close up.
The overall tone is confident and upbeat, leaning toward a friendly, retro display voice. Its oversized forms and softened geometry give it an approachable, cartoonish energy while still feeling solid and emphatic.
The design appears intended to maximize visual presence with simple, rounded geometry and minimal contrast, producing a friendly display sans that holds up as bold shapes in large-scale typography. It prioritizes impact, clarity of silhouette, and a consistent, chunky rhythm over fine detail.
In the sample text, the dense weight produces strong word-shapes and high impact, while tight apertures and thick joins make small sizes prone to filling in. The numerals and capitals share the same rounded, heavy construction, reinforcing a consistent, poster-like texture across lines.