Sans Normal Jomal 3 is a very bold, wide, medium contrast, italic, tall x-height, monospaced font visually similar to 'Freigeist' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, retro, confident, playful, high impact, sense of speed, brand presence, display clarity, bold economy, slanted, compact counters, rounded joins, ink-trap hints.
This typeface is a heavy, right-slanted sans with broad, blocky silhouettes and rounded internal curves. Strokes are robust with moderately tightened counters, giving letters a compact, high-impact feel, while terminals are clean and mostly sheared to match the overall slant. The geometry mixes squared shoulders with smooth bowls, producing a steady, engineered rhythm across caps and lowercase. Numerals follow the same bold, streamlined construction, with wide forms and firmly planted horizontals that read clearly at display sizes.
Best used where impact and motion are desirable: headlines, short calls-to-action, event and sports branding, packaging fronts, and logo wordmarks. It also works for punchy subheads and labels in interfaces when set large enough to preserve counter clarity.
The overall tone is energetic and assertive, with a distinctly sporty, poster-like punch. Its slanted stance adds motion and urgency, while the rounded curves keep it approachable rather than severe. The result feels retro-inflected and confident—well suited to attention-grabbing, momentum-forward messaging.
The design appears intended to deliver a fast, powerful display voice that stays legible through simple, bold construction and consistent slant. It prioritizes compact, high-energy shapes that feel engineered and contemporary while nodding to classic athletic and advertising typography.
Letterforms show consistent italic logic across the set, including diagonally cut ends and a forward-leaning texture in text. The dense color and compact apertures can cause shapes to merge at small sizes, but at larger settings it creates a strong, cohesive typographic voice.