Serif Normal Mahu 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Minion' by Adobe, 'Zenon' by CAST, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Maged' and 'Palatino' by Linotype, and 'PS Fournier Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, packaging, traditional, authoritative, literary, formal, strong presence, classic tone, editorial voice, heritage feel, bracketed, oldstyle, calligraphic, robust, sculpted.
A robust serif with strongly bracketed serifs and sculpted, calligraphic modulation. Strokes show pronounced thick–thin contrast with heavy verticals and tapered joins, producing dark, confident text color. The proportions lean broad, with generous capitals and a steady, conventional x-height; counters are moderately open but often tightened by the weight. Terminals tend to be sheared or wedge-like rather than blunt, and the numerals match the same sturdy, oldstyle-inflected construction.
Well suited to display typography where a traditional serif voice is desired—headlines, editorial titling, book covers, and heritage-leaning branding. It can also serve short-form text like pull quotes or subheads where a darker, more emphatic typographic color is beneficial.
The overall tone is classic and authoritative, with a bookish, editorial feel. Its strong contrast and weight give it a formal, emphatic voice suited to traditional contexts, while the rounded, bracketed details keep it from feeling mechanical.
The design appears intended to deliver a conventional serif structure with heightened contrast and mass for strong presence in titles. Its bracketed serifs and oldstyle shaping suggest an aim toward classic readability and a familiar, literary tone while maintaining decisive impact.
In the sample text the face holds a dense, high-impact rhythm, with clear serif cues that help differentiate letterforms at display sizes. The boldness emphasizes punctuation and caps, and the overall texture reads intentionally weighty rather than delicate.