Sans Normal Bomib 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Maison Neue' by Milieu Grotesque, 'Fridag Sans' by Paavola Type Studio, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, modern, neutral, clean, friendly, functional, versatility, legibility, modern neutrality, system coherence, rounded, geometric, open, crisp, even.
This sans serif shows rounded, geometric construction with smooth curves and clean, straight terminals. Letterforms have open apertures and an even rhythm, with proportions that feel balanced between circular bowls and straightforward verticals. The lowercase is simple and highly legible, with a single-storey “a” and “g,” round dots, and minimal modulation. Figures are clear and contemporary, with a notably round “0” and an “8” built from two near-equal bowls.
It works well for interface copy and product typography where clarity and neutrality are needed, and it also suits editorial layouts and presentations thanks to its even texture and open forms. The clean geometry and friendly rounding make it a solid choice for modern branding systems and straightforward signage.
The overall tone is modern and matter-of-fact, reading as calm, approachable, and unobtrusive. Its rounded geometry adds a gentle friendliness while keeping a professional, utilitarian voice suitable for everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its rounded geometric language suggests a goal of friendly modernity without calling attention to stylistic quirks.
Capitals lean toward wide, stable shapes with generous curves (notably in C, G, O, Q) and clean joins that maintain consistent color in text. Diagonals in letters like K, V, W, and X are crisp and straightforward, supporting a tidy, contemporary texture at display sizes and in paragraph settings.