Sans Normal Ridal 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FF Infra' by FontFont, 'Reyhan' by Plantype, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Nurom' and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, friendly, modern, confident, approachable, clean, versatility, clarity, approachability, modernity, readability, rounded terminals, soft corners, geometric, even rhythm, open apertures.
A solid, rounded sans with smooth curves and softened corners throughout. Strokes are consistently weighted with minimal modulation, producing an even, steady color in text. Counters are generous and mostly circular/elliptical, and many terminals end with subtly rounded cuts rather than sharp points. The lowercase shows single-storey forms (notably “a” and “g”), compact ascenders, and clear, open joins that keep small details from clogging at display-to-text sizes. Numerals are sturdy and highly legible, with simple, modern shapes and ample interior space in forms like 6, 8, and 9.
Well-suited for brand identities, product packaging, and headline systems where a sturdy, friendly sans is needed. The open shapes and consistent stroke weight also make it a good fit for UI labels, wayfinding, and general-purpose editorial callouts where clarity at varying sizes matters.
The overall tone is contemporary and welcoming, with a friendly softness that avoids feeling overly technical. Its weight and roundness communicate confidence and clarity, making it feel upbeat and approachable rather than formal or austere.
The design appears intended as a versatile, contemporary sans that balances geometric roundness with practical readability. It prioritizes clear counters, softened terminals, and simple letterforms to deliver a modern, approachable voice across both display and everyday interface text.
The capitals are broad and stable with strong verticals, while the lowercase maintains a smooth, continuous rhythm in running text. Diacritics/extra characters aren’t shown; the sample emphasizes a cohesive basic Latin set and lining figures with consistent proportions.