Sans Normal Ehdav 17 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui labels, headlines, airy, modern, refined, friendly, quiet, modern elegance, light readability, soft neutrality, sleek branding, monoline, rounded, clean, open, sleek.
This is a monoline italic sans with smooth, rounded construction and consistently thin strokes. Curves are drawn with near-circular bowls and soft terminals, while straights maintain an even, lightly slanted rhythm across capitals, lowercase, and figures. Proportions feel balanced and open, with generous counters and a calm spacing that keeps the texture light on the page. Numerals follow the same streamlined logic, with simple, legible forms and minimal ornamentation.
It suits branding systems that want a clean, refined voice, as well as editorial standfirsts, pull quotes, and short passages where a light, elegant italic texture is desirable. The open shapes also work well for UI labels, navigation, and packaging copy where a modern, gentle tone is needed at modest sizes.
The overall tone is understated and contemporary, projecting a light, polished elegance without feeling cold. Its soft curves and gentle italic angle give it a personable, forward-moving feel that reads as modern and approachable.
The design appears intended to deliver a sleek, contemporary italic sans with a soft, rounded character and high visual smoothness. It prioritizes clarity and an even, airy typographic color, aiming for a versatile voice that feels refined yet friendly.
The italic is integral rather than merely oblique, with clearly drawn slanted forms and rounded joins that emphasize smooth continuity. The design avoids sharp corners and strong modulation, keeping a consistent, minimalist silhouette across the set.