Sans Normal Nirev 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'MN Newthon' by Mantra Naga Studio and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, punchy, utilitarian, impact, clarity, approachability, contemporary, rounded, geometric, compact joints, open apertures, flat terminals.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are monolinear with flat terminals and softly squared corners, producing a clean, dense texture in text. Counters are generous for the weight, and many apertures stay open, helping letters remain distinct at display sizes. The lowercase is built around a tall x-height with short ascenders and descenders, and the overall rhythm is steady and blocky, with simplified joins and minimal detailing.
This font is best suited to headlines, posters, and branding where a strong, contemporary presence is needed. It can also work well for packaging and signage thanks to its clear, open forms and robust letter shapes, especially at medium-to-large sizes.
The overall tone is modern and confident with a friendly, approachable softness. Its wide stance and sturdy shapes give it an assertive, headline-forward feel, while rounded contours keep it from feeling harsh or technical.
The design appears intended to deliver maximum impact with minimal stylistic noise: a rounded, geometric construction that stays legible while projecting a bold, contemporary voice. It prioritizes clarity, consistency, and a friendly solidity for prominent typographic roles.
Round letters read as near-circular, while straighter letters maintain consistent stem widths for a uniform, high-impact silhouette. Numerals and capitals follow the same simplified geometry, keeping the voice consistent across mixed-case settings.