Sans Normal Usmaz 14 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, packaging, signage, modern, clean, airy, friendly, lively, emphasis, readability, modernity, neutral branding, clarity, slanted, rounded, open, humanist, smooth.
A slanted sans with smooth, rounded construction and softly modulated curves. Strokes are clean and largely monolinear in impression, with gentle contrast showing up most in curves and terminals. Counters are open and circular-to-oval, and the overall fit feels spacious with consistent sidebearings that keep lines readable. The italic angle is noticeable but controlled, creating forward motion without becoming cursive; terminals are mostly plain and tapered-looking through the slant rather than decorative.
Well-suited for UI and product text where an italic voice is needed without sacrificing clarity, as well as editorial pull quotes and subheads that benefit from a clean slant. The open counters and even rhythm make it workable for short-to-medium reading lengths, while the modern, rounded feel also fits branding, packaging, and lightweight signage.
The tone reads contemporary and approachable—more conversational than technical—while still staying crisp and disciplined. Its forward lean adds energy and a sense of motion, giving headings and short passages a lively, modern voice.
Likely designed as a versatile italic sans that balances geometric cleanliness with a friendly, human cadence. The goal appears to be a modern, readable slanted companion for emphasis and tone, keeping letterforms straightforward and consistent across text and numerals.
Uppercase forms stay simple and geometric-leaning, while lowercase shapes introduce a more human rhythm in letters like a, e, and g. Numerals share the same rounded, open feel and remain clear in text, with smooth curves and straightforward joins.