Sans Normal Lydiy 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' by Fontfabric, 'Achates' by Karandash, 'Roihu' by Melvastype, 'Akwe Pro' by ROHH, 'Nauman Neue' by The Northern Block, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: posters, headlines, packaging, sports branding, logos, playful, punchy, retro, sporty, cartoonish, impact, motion, approachability, display clarity, branding, slanted, bouncy, chunky, soft-cornered, energetic.
A heavy, slanted sans with chunky strokes and rounded, slightly squashed counters. Letterforms show gentle tapering and wedge-like terminals that create a lively, hand-drawn bounce while staying clean and cohesive. The curves (O, C, S) are broad and smooth, and joins are robust, giving the alphabet a compact, poster-ready silhouette. Numerals are similarly weighty and simplified, matching the overall rhythm and density of the letters.
Best suited to short, high-impact settings such as posters, headers, cover lines, and branding marks where the bold texture and slanted motion can lead the composition. It also fits packaging and merchandise graphics that benefit from a fun, energetic voice, while longer passages may feel heavy due to the dense strokes.
The overall tone is bold and upbeat, with a casual swagger created by the forward slant and buoyant shapes. It reads as friendly and approachable rather than formal, evoking retro display lettering, sports headlines, and animated title-card energy.
Designed to deliver maximum impact with a friendly, rounded display voice, combining strong black shapes with a consistent forward lean to suggest motion and confidence. The simplified, sturdy construction prioritizes immediate readability and personality in large-format typography.
Spacing appears intentionally generous for a display face, helping the dense shapes stay legible at larger sizes. The slant is consistent across uppercase, lowercase, and numerals, and the rounded geometry keeps the texture from feeling harsh despite the weight.