Sans Superellipse Ilpa 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Bulldog' and 'Bulldog Std' by Club Type, 'Brown Pro' by Shinntype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, sporty, dynamic, punchy, confident, retro, impact, motion, athletic branding, bold clarity, display emphasis, oblique, rounded, compact, blocky, heavy.
A heavy, right-leaning sans with compact, rounded-rectangle construction and softened corners throughout. Strokes are thick and consistent with moderate shaping in curves, giving counters a tight, sturdy feel (notably in O, 0, and 8). Terminals are clean and blunt, and many joins and diagonals feel slightly engineered, producing a strong, forward-driving rhythm. Numerals are bold and sturdy with simple, legible forms, and the lowercase includes straightforward, single-storey shapes with short, firm extenders.
Best suited to bold headlines and short statements where impact matters: sports and team identities, event posters, energetic advertising, and branded packaging. It also works well for large UI or signage moments that need a strong, directional emphasis, though its dense weight suggests using generous leading and tracking in longer text.
The overall tone is energetic and assertive, with a clear sense of motion from the pronounced slant and dense color. Its rounded geometry keeps it friendly, while the weight and compactness make it feel tough and performance-oriented. The look leans modern with a subtle retro athletic flavor.
The design appears intended to deliver maximum presence and momentum: a compact, rounded superelliptical skeleton pushed into a strong slant for speed and emphasis. It prioritizes bold clarity and a consistent, engineered silhouette that holds up well in attention-grabbing display settings.
Spacing appears relatively tight at display sizes, producing a solid, impactful text color. Round letters keep their squareness rather than becoming fully circular, and the italic angle is strong enough to read as intentionally sporty rather than merely oblique.