Sans Normal Rekaw 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Example' by K-Type, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, 'NeoGram' by The Northern Block, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, approachable, playful, impact, approachability, clarity, bold branding, rounded, compact, sturdy, soft corners, blocky.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from large-radius arcs and near-circular bowls, while terminals and joins are softly squared, creating a smooth but sturdy silhouette. Counters are relatively small for the weight, and spacing feels tight and efficient, producing a dense, poster-like texture. The lowercase is simple and sturdy, with a single-storey “a” and “g,” short extenders, and a generally uniform, monoline construction.
Best suited to headlines and short blocks of text where strong presence and quick recognition are needed, such as posters, branding, packaging, and signage. It can also work for UI labels or callouts when a friendly, high-impact voice is desired, though the dense weight and compact counters suggest avoiding very small sizes.
The overall tone is bold and upbeat, combining friendliness with a no-nonsense solidity. Its rounded shapes and softened corners keep it approachable, while the dense color and compact rhythm make it feel emphatic and energetic.
Designed to deliver maximum impact with a soft, approachable feel, using rounded geometry and compact spacing to create a bold, cohesive texture. The forms prioritize clarity and consistency over delicate detail, aiming for a versatile display sans that remains friendly rather than aggressive.
Round letters like O/C/G show generous curvature with restrained apertures, and the overall alphabet maintains consistent stroke logic across straight and curved forms. Numerals match the same chunky, rounded construction, supporting a cohesive headline voice.