Sans Normal Esho 3 is a very light, very wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, editorial, airy, futuristic, elegant, minimal, modern display, sleek branding, geometric clarity, light elegance, monoline, geometric, rounded, oblique, open apertures.
A monoline, oblique sans with wide proportions and generous spacing. Strokes stay consistently thin, with rounded, elliptical bowls and softly squared terminals that keep the texture clean and even. Curved letters (C, O, S, e) lean on smooth, near-circular geometry, while diagonals (A, K, V, W, X, Y) are crisp and sharply drawn, creating a sleek rhythm across lines. The lowercase features a tall x-height and simple construction, with single-storey forms (notably a and g) and generally open counters for a light, transparent page color.
Works especially well for headlines, logotypes, and short editorial display where its thin strokes and wide stance can read clearly. It suits modern branding, packaging, and technology or fashion-facing identities that benefit from a clean, futuristic slant. For body copy, it will be more successful at larger sizes and with generous spacing to preserve stroke visibility.
The overall tone is airy and modern, with a distinctly sleek, tech-leaning elegance. Its thin, slanted skeleton reads as refined and forward-looking rather than casual, giving text a quiet sense of motion and precision.
The design appears intended to provide a sleek, contemporary oblique sans built from simple geometric curves and crisp diagonals. Its emphasis on lightness, width, and open forms suggests a display-oriented face that prioritizes elegance and modern atmosphere over dense text economy.
The numeral set follows the same streamlined approach, using open curves and minimal detailing; several figures feel more calligraphic in their flow due to the oblique stance. In longer text, the combination of wide letterforms and very light strokes produces a spacious, high-end feel, best supported by ample point size and comfortable line spacing.