Sans Normal Apkih 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui design, product design, signage, editorial, branding, modern, neutral, clean, friendly, technical, versatility, legibility, modernity, system type, geometric, monoline, open apertures, circular bowls, crisp terminals.
A clean, monoline sans with strongly geometric construction and round counters. Curves read as near-circular (notably in O, C, G, o, e), while straight strokes and joins are crisp and unbracketed. Terminals are mostly flat-cut, giving a tidy, engineered finish, and the overall rhythm is even with generous interior space and open apertures for clarity in running text.
This font suits interface and product typography, where consistent stroke weight and open counters help maintain clarity. It also works well for signage and wayfinding, as well as contemporary editorial layouts and brand systems that want a neutral, geometric sans as a primary workhorse.
The tone is modern and neutral with a mild friendliness from its rounded forms. It feels straightforward and functional rather than expressive, lending a contemporary, tech-adjacent character without becoming cold.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and consistency. Its restrained detailing and circular construction suggest a focus on contemporary readability for both display headings and continuous text.
The uppercase has a stable, structured presence with broad circular forms and consistent stroke color. Lowercase shapes are simple and legible, with single-storey forms (such as a and g) reinforcing the geometric voice. Numerals match the same clean geometry and maintain clear differentiation at text sizes.