Sans Normal Asmay 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Index EF' by Elsner+Flake, 'Futura Now' and 'Futura Now Variable' by Monotype, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'Architype Renner' by The Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, neutral, modern, clean, friendly, straightforward, clarity, versatility, neutrality, modernity, geometric, rounded, monoline, open counters, generous spacing.
A clean, monoline sans with rounded, geometric construction and smooth curves paired with crisp vertical and horizontal terminals. Proportions feel balanced and contemporary, with open counters and a steady rhythm that stays consistent from capitals through lowercase and numerals. The lowercase forms read clearly in text, and the figures are simple and even, matching the overall restrained, functional drawing.
Well-suited to interface labels, product copy, and general-purpose editorial layouts where an unobtrusive, readable sans is needed. It also works cleanly for signage and wayfinding, slide decks, and contemporary brand systems that prioritize clarity over personality.
The overall tone is neutral and modern, leaning approachable rather than technical. Its rounded geometry gives it a mild friendliness while staying understated and matter-of-fact, making it feel at home in everyday interface and brand settings.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, balance, and contemporary neutrality. Its geometric rounding and even strokes suggest a focus on dependable readability across headings and short-to-medium text.
Spacing appears generous and even in running text, supporting legibility at larger sizes and in mixed-case settings. The shapes avoid decorative quirks, emphasizing clarity and consistency across the set.