Sans Normal Arlem 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'FF Clan' by FontFont; 'FS Industrie' by Fontsmith; 'Belle Sans' by Park Street Studio; and 'Loew', 'Loew Next', 'Loew Next Arabic', and 'Nauman' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, brand systems, modern, neutral, clean, utilitarian, approachable, legibility, neutrality, everyday use, clarity, versatility, open apertures, humanist, rounded terminals, soft corners, large counters.
A clean sans with softly rounded curves and squared-off terminals, keeping strokes even and steady across forms. Uppercase shapes are broad and open, with generous counters and simplified construction that favors clarity over stylization. Lowercase follows a straightforward, humanist-leaning skeleton with single-storey forms (notably the “a” and “g”), a compact shoulder on “r,” and an even, readable rhythm in text. Numerals are simple and contemporary, with open, non-decorative shapes and consistent stroke endings that match the letters.
This typeface fits interface copy, product labeling, and wayfinding where quick recognition and steady texture matter. It also works well for editorial subheads and brand systems that need a neutral, contemporary voice without feeling harsh.
The overall tone is modern and matter-of-fact, projecting clarity and calm rather than personality-driven flair. Its softened geometry keeps it friendly and accessible, making it feel dependable and unobtrusive in everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth reading rhythm. Its restrained detailing and open shapes suggest a focus on clarity across both short labels and longer passages of text.
Spacing appears comfortable and text color is even, with minimal visual spikes—diagonals (V/W/X/Y) stay controlled and don’t dominate a line. The round letters (C/G/O/Q) maintain smooth curves and stable proportions, helping the font remain consistent from display sizes down to paragraph settings.