Sans Normal Yirej 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Vilanders' by Edignwn Type, 'Klik' by Fenotype, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Lyu Lin' by Stefan Stoychev, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: posters, packaging, headlines, kids media, logos, playful, handmade, chunky, friendly, retro, handmade feel, display impact, warmth, informality, playfulness, soft-edged, rounded, blobby, textured, irregular.
A heavy, rounded sans with chunky silhouettes and softly irregular outlines that feel hand-cut or stamped. Strokes are thick and fairly consistent, with gentle modulation coming more from wobble and edge texture than from calligraphic contrast. Counters are compact but open enough to keep the alphabet recognizable, and curves (C, O, S) are full and blobby rather than geometric. Overall spacing reads slightly uneven in a naturalistic way, reinforcing a crafted, organic rhythm across lines of text.
Best suited for short, high-impact text such as posters, product packaging, event promos, headers, and logo wordmarks where a friendly, handmade feel is desired. It can also work for playful brand accents in social graphics or signage, while longer passages may benefit from generous size and spacing to keep the dense forms comfortable.
The font projects an approachable, humorous tone with a casual, homemade charm. Its soft corners and imperfect edges add warmth and a bit of mischief, making it feel less corporate and more characterful—suited to lighthearted, nostalgic, or craft-forward messaging.
The design appears intended to deliver a bold, approachable display voice with a tactile, handcrafted finish. It prioritizes personality and presence over strict geometric precision, aiming for an easygoing, print-like look that stands out in informal and creative contexts.
The roughened perimeter and subtly variable letterforms create a stamped/printmaking texture, especially noticeable in rounded letters and terminals. The numerals match the same chunky, friendly construction, and the design remains legible at display sizes where the texture becomes a feature rather than noise.