Sans Normal Ipmih 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, comedy, playful, quirky, friendly, punchy, retro, display impact, friendly tone, hand-cut feel, retro flavor, bold readability, blocky, rounded, softened, cartoonish, irregular.
A heavy, compact sans with rounded, swollen curves and softly blunted corners. Letterforms are built from broad strokes with minimal modulation, producing dense counters and sturdy silhouettes. The outlines show subtle irregularities and uneven terminals that give the shapes a slightly cut-out, hand-formed feel rather than a strictly geometric finish. Overall spacing and proportions are tight and sturdy, with simplified construction and a consistent, high-impact rhythm across uppercase, lowercase, and figures.
Best suited to short, attention-grabbing text such as posters, large headlines, packaging callouts, and bold branding moments where personality matters more than restraint. It can also work well for kid-focused graphics, humorous campaigns, and event titling where a friendly, chunky voice is desired.
The tone is bold and approachable, with a humorous, cartoon-leaning personality. Its slightly rough, imperfect edges keep it from feeling corporate, pushing it toward casual, playful communication with a retro poster sensibility.
Likely designed as a high-impact display sans that prioritizes warmth and character through oversized weight, rounded construction, and intentionally imperfect contouring. The aim appears to be immediate readability at large sizes while projecting a fun, informal identity.
Round letters like O/C/G read as chunky and enclosed, while joints and diagonals (V/W/X) stay broad and stable, emphasizing mass over sharpness. Numerals are similarly weighty and simplified, maintaining the same hand-cut texture and strong fill at display sizes.