Sans Normal Orlow 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co.; 'Morandi', 'Prelo Condensed', and 'Trade Gothic Display' by Monotype; and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, bold, sporty, playful, confident, impact, approachability, modern branding, high visibility, display clarity, rounded, soft, compact, chunky, clean.
A heavy, rounded sans with softly modulated curves and largely uniform stroke thickness. Counters are open and generously sized for the weight, with smoothly rounded bowls (O, C, G) and compact joins that keep forms sturdy. Terminals are mostly flat or gently curved, and several letters show subtle wedge-like shaping at ends and diagonals, adding momentum without introducing sharp contrast. The lowercase is built for impact with a tall x-height, short ascenders, and a single-storey a and g; the i/j use round dots. Numerals are wide and robust, with simple, geometric construction and clear silhouettes.
Best suited to headlines, posters, and branding where a strong, friendly sans is needed. It can work well for packaging, sports or lifestyle messaging, and bold UI callouts, and it holds up effectively in signage-style applications where quick recognition matters more than long-form reading comfort.
The overall tone is upbeat and approachable, combining a friendly roundness with a strong, energetic presence. It reads as contemporary and practical, leaning sporty and casual rather than formal or editorial. The weight and compact rhythm give it an assertive, attention-grabbing voice that still feels warm.
The design appears intended to deliver maximum impact with minimal fuss: a sturdy rounded sans that stays legible at large sizes, projects confidence, and maintains an inviting, contemporary feel. Its proportions and simplified details suggest a focus on bold display typography and brand-forward communication.
In text, the dense color and tight internal spacing create a solid typographic block suited to short bursts and large sizes. Round letters stay very circular, while diagonals (K, V, W, X, Y) feel slightly dynamic due to subtle tapering at ends, helping maintain clarity at display sizes.