Sans Superellipse Ibray 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Hudson NY Pro' by Arkitype, and 'Hemispheres' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, retro, punchy, utility, confident, high impact, sturdy clarity, modern retro, friendly strength, rounded corners, blocky, compact, square-ish, geometric.
A heavy, compact sans with rounded-rectangle construction and generously softened corners. Strokes are monolinear and sturdy, with broad verticals, squared terminals, and minimal modulation. Counters are tight and often squarish, producing a dense, high-impact texture; curves resolve into superellipse-like bowls rather than true circles. Joins and diagonals are crisp and mechanical, and the overall silhouette reads as blocky and stable, especially in capitals and numerals.
Best suited to short-form display settings where impact matters: headlines, posters, packaging panels, wayfinding/signage, and logo wordmarks. It can also work for labels or UI moments that need strong emphasis, especially when set with comfortable spacing.
The tone is assertive and workmanlike, with a slightly retro, sign-painter/industrial feel. Its rounded corners keep the weight from feeling harsh, giving it a friendly toughness that reads as bold and confident rather than aggressive.
The design appears intended to deliver maximum visual punch with a clean, geometric voice, using superellipse-like rounding to balance strength with approachability. It prioritizes bold shapes and a compact footprint for attention-grabbing display typography.
The font maintains strong consistency across the set: rounded corners repeat as a signature detail, while the tight apertures and compact counters emphasize solidity. In the sample text, the weight creates a dark, poster-like rhythm; it benefits from ample tracking and whitespace to avoid a cramped color in longer lines.