Sans Normal Binik 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'News Gothic No. 2' and 'Trade Gothic' by Linotype, 'News Gothic' by ParaType, 'PF Das Grotesk Pro' by Parachute, 'PG Gothique' by Paulo Goode, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, ui labels, branding, signage, posters, clean, confident, modern, straightforward, friendly, clarity, versatility, modernity, impact, geometric, crisp, solid, open, high legibility.
A sturdy sans with broad, even strokes and clean terminals. The letterforms favor simple geometric construction—round bowls on C/O/Q and a compact, symmetrical feel in many capitals—paired with squared-off joins and minimal modulation. Counters are open and generous, and the lowercase shows a single-storey a and g with a utilitarian, contemporary structure. Spacing reads fairly even and the overall color is dense but controlled, producing clear word shapes in continuous text.
Well-suited to headlines, navigation and interface labels, and any context where quick recognition matters. The dense, even texture and open counters also make it effective for posters, wayfinding-style signage, and simple brand systems that need a contemporary, dependable sans.
The tone is modern and matter-of-fact, with a friendly neutrality rather than overt personality. Its heavy, clear forms communicate confidence and directness, making the text feel authoritative without becoming decorative.
The design appears intended as a modern, general-purpose sans that prioritizes clarity and consistency. Its geometric leaning forms and solid weight suggest an aim for strong impact at display sizes while remaining readable in short to medium text blocks.
The numerals are straightforward and highly readable, matching the uppercase in weight and presence. Round characters keep a smooth, consistent curve while diagonal forms (like V/W/X/Y) feel stable and clean, supporting strong readability in both short labels and longer lines.