Sans Normal Kegah 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, modern, assertive, energetic, create motion, maximize impact, modernize tone, improve clarity, oblique, geometric, clean, rounded, punchy.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are largely uniform in thickness with softened terminals and minimal modulation, creating a dense, high-impact texture. Proportions feel compact and forward-leaning, with generous counters that keep forms open despite the weight. The numerals and capitals share the same sturdy, streamlined build, producing a consistent rhythm in both short labels and longer settings.
It performs best in headlines, posters, and brand marks where a strong, forward-leaning voice is desirable. The weight and rounded geometry also suit packaging, product naming, and sports or fitness graphics, as well as short UI labels or signage when used at ample sizes. For longer passages, it works more as an emphasis style than a primary text face due to its dense color and pronounced slant.
The overall tone is fast and contemporary, with a confident, performance-oriented feel. Its slanted stance and compact mass suggest motion and urgency, while the rounded geometry keeps it approachable rather than harsh. It reads as bold and direct, suited to messaging that wants to feel active and decisive.
The design appears intended to deliver a modern, energetic sans voice with a built-in sense of motion. Its geometric roundness and uniform stroke weight aim for clarity and consistency, while the pronounced slant provides distinctive personality for display-forward typography.
Spacing appears tuned for display use: letterforms sit tightly and create a cohesive block on the line, especially in all-caps. The oblique angle is strong enough to be expressive without becoming cursive, and the rounded corners help maintain clarity at larger sizes.